Christmas is not only a festive season full of joy and celebration, it is also a crucial time for any business. It represents a considerable increase in sales and is a great opportunity to consolidate customer loyalty. But are you sure that your e-commerce is ready to make the most of this season? Keep an eye on the following list and get started now!
Know your target audience
Before diving headfirst into the Christmas season, it is essential to know your target audience in depth, to know their characteristics such as habits, educational levels, preferences on social networks, favorite communication channels, places to look for products, etc.
All this information will give you the basis for effective campaign segmentation.
Conduct a stock assessment.
The nightmare of any e-commerce during the holidays is running out of stock. Make sure you have enough inventory of your products and always keep it up to date to avoid mishaps.
Define the focus of your campaign
If planning the digital strategy for your e-commerce this season, determine the theme that you will communicate through all your channels, both online and offline. Consistency in the message will strengthen your presence in the market.
Adjust your e-commerce for the holiday season.
User experience is key. Make sure your e-commerce platform is adapted and optimized for any device, checking loading speed, website design, and privacy and security policies.
Check prices
Updating prices is crucial. Avoid problems by updating information on prices, models, features, images and stock availability.
Review your SEO strategy
SEO is essential in your digital strategy for e-commerce. Adjust your strategy to include Christmas-related keywords and keep in mind that SEO trends can change, especially during high-demand holiday periods.
Carrying out all these actions is easier with efficient software and in this sense Odoo offers significant improvements that elevate the online shopping experience.
What benefits does Odoo
offer for my ecommerce?
Odoo has always been considered an excellent choice as a global e-commerce platform. However, with the recent release of version 17, the improvements implemented have elevated its capabilities even further. These new features are designed to offer a more specialized online shopping experience, ideal for wowing your customers during the holiday season. Get to know them:
New user interface
This new version has a redesigned user interface that is more modern, easy to use and efficient. In addition, it works very well on any device, which is important for a spectacular shopping experience.
Búsqueda mejoradaImproved search
In the search for the perfect gift, Odoo 17 has improved its search function to make it easier to locate products. Search multiple apps and use filters to narrow your options.
New functions
With Odoo 17 create product packages, offer discounts and promotions in a simple way. You will be able to manage your inventory more effectively and provide your customers with unforgettable shopping experiences.
CRM
Odoo 17 brings new features that allow you to more effectively track leads, manage customer service tickets efficiently, and generate custom reports that help your sales strategies.
Manufacturing
PFor manufacturing companies, Odoo 17 includes new features that allow you to manage production orders more efficiently, track inventory more accurately, and generate custom reports.
In short, Odoo offers a renewed user experience with a modern and efficient interface, ensuring smooth navigation on any device. Improved search simplifies product discovery, while new features allow for easy creation of bundles, discounts and promotions, optimizing inventory management.