It's 2023, people and their consumption habits are constantly evolving, and technology has been an ally in companies' growth and competitiveness to address these mutations through Digital Transformation.
Digital Transformation is the implementation of digital technologies across all areas of a company, from automating manufacturing processes to improving customer experiences.
But it's not just about implementing new technologies, it's about a mindset shift in organizations based on the following pillars:
Customer experience: To remain competitive in a hyperconnected environment, providing extraordinary experiences to your customers should not be put off. Attend to them timely, sufficiently, and with a human touch.
Collaborators: Keep in mind that your company is made up of humans. Train them so they don't feel threatened by the adoption of digital tools, and foster their professional growth.
- Adopting change: The efforts of Digital Transformation can bring resistance to change or confusion. Plan the integration of your new tools and provide the right environment for your employees to adopt them with the least friction possible.
Reward innovation: Invite your employees to innovate in their processes and share their findings. Take their ideas into consideration and implement them if you believe they are useful and replicable.
Leading from the front: Department heads and corporate staff are the first ones who must get on board with Digital Transformation, only then can you ensure that the rest of the employees can assume it without fear.
Cultural change: Now you’ll have enthusiastic work teams with a desire to provide the best possible experience to your customers, to innovate in their specialty, and to adapt fearlessly to Digital Transformation.
The trend
The Digital Transformation of your company will involve challenges, but in the long run, it will allow you to remain a strong competitor in your field. Just to give an example, the survey "Digital Transformation: What Matters Most to European Hoteliers” showed that 3 out of 5 entrepreneurs in this sector considered themselves prepared for the transformation, while the remaining 2 encountered technical difficulties in achieving it. The main barriers to achieving it are resistance to change, but those who have implemented it have seen a positive impact on their revenues and operating costs.
Some benefits of joining the Digital Transformation trend:
Improve the operational efficiency of your company through process automation.
Improve the experience of your customer's thanks to agile and personalized attention.
- Digital Transformation can open up new business opportunities and even expand into new markets, such as creating e-commerce or selling virtual subscriptions.
An Enterprise Resource Planning (ERP) system for your Digital Transformation.
At Vauxoo, we recognize the complexity of changing your company's processes, especially if it is made up of many work teams and personnel from different generations.
We can assure you that the implementation of tools, such as the Odoo ERP, will facilitate the processes of all your employees, regardless of their age, experience in the workforce, and the department they belong to, as it is designed to be intuitive.
An app for every need
As you could read in the graph, different needs have to be covered to achieve Digital Transformation, in this case of a service sector company.
If you have an ERP customized to your needs, you can cover all these tasks, streamlining the performance of each department and improving your results.
Social media marketing
To have all the necessary tools for this task, we suggest using the Odoo Marketing Automation app. Here you can create specific and automatic marketing campaigns, track the trajectory of your clients, design email marketing campaigns, and qualify your leads.
Learn more on our Blogpost: "5 can't-miss marketing tips to increase your sales
".
Website
Your virtual space is fundamental when contacting your clients through different online platforms. With the Odoo Website app, you can create a site that represents your company's entire image, using design and connectivity tools that are ready to use.
Design the best website after reading "The 2023 Challenge for Graphic Designers: UX/UI
".
Customer Relationship Management
To improve your relationship with your customers, you need information, but you also need to use it properly. You can achieve this with Odoo CRM, where you can schedule activities according to your sales scripts, obtain real-time summaries, and, especially, stay in touch with your customers.
Implement this strategy after reading "CRM: 5 Keys to strengthen your relationship with your customers
".
Hiring staff
We know that human resources are what make up your company. Use the Odoo Hiring app to make sure you choose the best candidates. You can post vacancies, follow up on them, schedule interviews, synchronize with Google Calendar, and generate reports according to the parameters you have customized for each vacancy.
Learn more about this tool in the blogpost: " Odoo HR: The key to successful management
".
Revenue management
Properly managing your assets is essential for the survival of your company. With the Odoo Accounting app, you can manage income, expenses, depreciation, invoices, collections, reconciliations, create reports, monitor and analyze, and more, from this application.
Supplier management
Also, from the Accounting application, you can track your suppliers, request quotes and invoices, pay for their products or services, and even subscribe for the time you need.
Learn about the benefits of this accounting tool here.
Digital Transformation is your opportunity to adapt your company to technological changes and improve efficiency and competitiveness in a world where consumers increasingly demand immediacy in responses and attention, personalized treatment, and recognition of their needs.
Remember that like any change, Digital Transformation needs not only the best software but also support for your team when changing any process.
At Vauxoo, we are ready to transform your company into the digital world and support your team in the process.
We are just one click away.