Marketing, its trends, and tools undergo constant transformations, as they obey market changes, but something you should not lose sight of is the business model for which you are doing your strategy: Business to Consumer (B2C), Business to Business (B2B), Business to Business to Consumer (B2B2C), Business to Government (B2G), Consumer to Business (C2B), Consumer to Consumer (C2C). 

Account-Based Marketing (ABM) is a highly effective marketing technique that focuses on identifying specific accounts or companies, rather than individuals, especially used in B2B companies. In other words, it targets a group of decision-makers.  

By focusing on the most valuable and high-converting accounts, you can create customized campaigns that fit your needs and areas of opportunity. In addition, with ABM, companies can improve their sales efficiency and achieve a higher Return on Investment (ROI).

Marketing automation, on the other hand, refers to the use of software tools and technology to automate repetitive marketing tasks, such as sending emails and managing social media. By automating these tasks, you can save time and resources, improve the effectiveness and consistency of your marketing efforts, and gain a better understanding of your customers' behavior, allowing you to make informed decisions and improve your overall marketing strategy.

Integrating marketing automation with ABM is a powerful combination. By using marketing automation to personalize your marketing efforts for each customer, your company will reduce the time and effort required to maintain deep and lasting relationships with your customers.

While ABM and marketing automation are often seen as separate strategies, they can actually work together to create a powerful marketing engine that will provide you with as benefits:

As a B2B company, we at Vauxoo can share with you some tips to implement in your company during the awareness, integration, and rectification stage: 
 

• Identify your target audience: In this stage, it is essential that your Marketing and Sales team exchange information, who is the target audience, which customers are in the decision-making process, and whether is there a customer we would love to have this year.
  

• Define your strategy: After having all possible information, select target accounts, relevant stakeholders, and general and specific objectives per account, and add a content strategy. 
   

• Create Marketing Automation workflows: Make sure the workflows meet the needs of your target audience. Having an excellent response time, and following up on emails received and information received through forms is critical to keeping your customers satisfied. 
   

• Integrate your flows in Odoo Marketing Automation: Integrate Marketing Automation CRM, Sales, Website, and Marketing data into your instance to evaluate the progress of your strategy at scheduled times. 
   

• Test and adjust: Make sure your strategy is having the desired impact through the reports Odoo provides you with, if you are not getting where you want it is time to adjust your strategy according to the new information gathered. 

Every technological advance and change in the market makes us rethink the best way to connect with our customers, and recognizing these differences in persuasive media consumption according to the type of business model we are targeting is fundamental. 
 

El marketing automation sumado con el Account-based marketing a través de una herramienta interconectada como Odoo, con la personalización que el equipo Vauxoo puede desarrollar para ti, llevará a tu equipo a alcanzar todos sus objetivos de generación de leads y ventas.